For my final draft, I wanted to lean into the "glitched" nature of this aesthetic, and as a result decided to end the video abruptly with the video itself appearing to deteriorate into the static commonly seen on an old VHS tape. Throughout this assignment I wanted to create an open-ended piece that reflected how memories can warp and blend together, and in particular I wanted to embrace the low quality of these archival videos to highlight the concept of how memories lose their clarity over time.
For my PSA, I focused on global warming and specifically rising sea levels.
I intend to polish up the existing transitions more before the final reel, and I may expand this PSA into a 45 second video in order to add more information. I ran into some technical problems trying to animate my vector content, and I intend to fix these as well for my resubmission in order to properly show my skillset with both vector based imagery and manipulating it within AfterEffects.
For my informative graphic, I am focusing on climate change. I used this project as an opportunity to play with putting more conceptual meaning behind the content of my graphic. I utilized a tutorial to create the effect of waves filling up the text layers through alpha matting, and it created a strong effect.
My original piece seemed a bit underdeveloped, so I set out to incorporate the underwater test I had done earlier for a new attempt at the final piece. I wanted the transition between slides to feel like the viewer had been swallowed up by the rising water, and I used an automated low-pass filter on the ocean audio to create a "submerged" feeling.
For my interstitial, I wanted to largely focus upon experimentation with particle effects. Conceptually I was trying to make a reference to particles that make up everything in the natural world, be it a physical object or a digital file. I intend to revisit this assignment and attempt to create iconography to accompany the three trades I am advertising (motion graphics, design, audio engineering), but in this version of my interstitial I had focused on trying to remove dead space from the video, with transitional effects overlapping so that there were fewer moments without some form of movement to draw the eye.
When revisiting this assignment, I ran into issues trying to integrate multiple effects without having the keyframes conflict with one another, so I instead opted for a cleaner transition from one slide to the next; as a result, I feel that the overall piece was more cohesive & had a level of polish that my earlier attempt lacked. While the final piece may be a little plain, I do prefer it to the simple "fade in, fade out" nature of the earlier attempts.
